Instructional Resources

for tourism courses


Product 1 - Introduction to Tourism Course

Our Instructor's Package provides everything you need to teach a 36-hour introductory course about the Canadian tourism industry and its career paths.

This resource is used by a large number of tourism teachers across Canada and is approved by the Ministry of Education in B.C., Alberta, and Nova Scotia, for grades 11 and 12.

The Instructor's Package contains:

You receive a binder with instructional resources to teach a 36-hour course:

  • course outline and learning objectives for each session
  • detailed lesson plans for 12 sessions x 3 hours
  • list of lecture topics
  • 11 course assignments, (for individual and group work)
  • learning activities
  • answers to the review questions in each chapter of the textbook
  • transparency masters for lecture/presentations
  • tests
With the course-on-disk you can alter the course outline and lesson plans to suit your class-time and format.  When ordering, please specify Word for Windows or Word for Macintosh.

3.    THE TEXTBOOK - Tourism and Travel: Focus Canada (6th Edition)
The 6th of the textbook is coming out April 30th, 2001! It has been updated and revised based on changes in the industry and a new Chapter 3: The Service Manager, has been included. This chapter is all about guest service skills.

The textbook is used in most introductory tourism career exploration programs throughout Canada.

A description of the chapters is given below:


Instructor's Package                     $120.00 plus GST $8.40 plus $11.60 shipping Total  $140.00
Text, Instructor's Manual, Disk

Manual and Disk only:                  $100.00 plus GST $7.00 plus shipping $7.00  Total    $114.00

Text only                                       $35.00 plus GST $2.45 plus shipping $3.00   Total    $40.45

Note:  the package is available on ten days preview.  If you want to keep it, pay the invoice, if you don't send it back.

Bookstore orders will be discounted.

The Instructor's Manual/disk is complimentary with orders of 30+ texts from schools/colleges.

The textbook: Tourism & Travel: Focus Canada (6th edition)

Revised in Spring 2001, the textbook is a comprehensive look at all eight sectors of the tourism industry and easy to teach to.  Students say they like the easy-to-comprehend style, and the many profiles of people in the industry.  They also like the fact that the terminology is highlighted in boxes making it easy to learn from, and there are many stories throughout.

Each chapter contains: a chapter overview, Terms to Learn, Learning Objectives, the content, Profiles on people and organizations, a provincial profile, review questions, and a new: Web or Walk Research section. and topics for discussion.

Tourism & Travel:Focus Canada The Chapters

Chapter 1:   Tourism in Canada

Chapter 1 gives an overview of the tourism industry. There is an overview of the eight sectors; and how each sector interrelates with the others.  It looks at who is a tourist, the types of tourists (business and pleasure) and tourism's importance to the Canadian economy in both the public and private areas. The difference between domestic and international travel is explained and students are introduced to the tourism suppliers and how the multiplier effect works. There is also a discussion on the issues facing the tourism industry and the challenges tourism faces. A new section briefly describes the role governments play in the industry. Every industry has its jargon or terminology and tourism is no different.  This chapter introduces you to the main economic terms and industry definitions.

Learning objectives:

 1.    Define tourist and excursionist
 2.    Explain why tourism is important to Canada's economic and social goals
 3.    state the eight tourism sectors and explain how they interrelate
 4.    Differentiate between public and private sector involvement
 5.    Explain the terms: balance of trade, travel-trade deficit and multiplier effect
 6.    Describe the difference between domestic and international travel
 7.    Explain why legislation is important to the tourism industry
 8.    Explain the terms sustainable development and vertical integration
 9.    Discuss economic and community tourism issues
10.   Discuss the benefits and drawbacks to tourism
11.    Discuss some of the challenges Canada's tourism industry faces.

Chapter 2:   The Creation of Markets

In this chapter we explore how demand and supply work to create a tourism marketplace where goods and services are exchanged for money.  Marketplaces are places where buyers and sellers trade and in the tourism marketplace there are buyers (tourists) and suppliers (sellers). Chapter two describes why, suppliers (most of the eight sectors) need to understand why people travel, and what they want and expect when they do.  In other words, how the demand can be satisfied. Students learn how life-stage and life-style affect decisions-making when determining the destination and the type of travelling.

 1.    Explain how a marketplace is created
 2.    Describe four reasons why people travel
 3.    Explain the terms needs, wants and motivation in a tourism context
 4.    Explain the reason for a balance between demand and supply
 5.    Describe what influences the decision to travel
 6.    Discuss why people don't travel
 7.    Explain the terms demand, demand generators and travel generators
 8.    Discuss trends in tourism
 9.    Describe Canada's major markets
10.    Discuss our international visitors' expectations and how we meet them

Chapter 3: The Service Manager ( NEW!)

This is a new chapter that describes the host-guest-place relationship and the responsibilities of the host and the guests. It introduces students to the idea that everyone in a tourism business manages service and describes how an up-side-down organization works. It covers the knowledge and skills needed to give front-line service excellence and how associates (staff) need to work as a team to provide the guests with what they need and want. (See Product 2 at the end of the page).

1. Describe the two elements of service

2. Describe the host-guest-place relationship
3. Explain "sense of place" and its importance to guest service
4. Discuss the responsibilities of the host and the guest
5. Describe how everyone manages service
6. Describe the benefits of service excellence
7. Discuss service wants and needs
8. Describe and demonstrate major guest service skills

9. Explain what happens when guest are not satisfied with service

10. Describe how to become a teamplayer

Chapter 4:  Transportation - Take off with the Airlines

This is the first of two chapters that covers the transportation sector.  This sector is made up of a network of transportation systems: air, land and sea.  Transportation is vital for the efficient movement of people and goods.  This chapter takes an overview look at the effect of deregulation on the airlines. In Canada there have been major changes in the last two years with the merger of our two major airlines. The chapter looks at some of the changes and directs students to some of the web sites to get more information on airline suppliers.

1.    Explain the difference between a scheduled and non-scheduled carrier
2.    Explain the terms deregulation, open skies, load factor, yield, transcontinentals, feeder
3.    Describe why the airlines are so regulated
4.    Discuss changes in the airline industry
5.    Discuss the importance of business travel to the airlines
6.    Explain why airlines are merging and forming partnerships
7.    Describe some of the jobs in the airline sector

Chapter 5: Transportation: Rail, Auto, Bus & Cruise Ship

In this chapter we look at surface transportation used by travellers in Canada.  The first section is on ground transportation--automobile, mass transit, car rental, rail, recreational vehicle, and motor coach.  The second section is on cruise lines.  It looks at why people choose to travel the way they do and what the different transportation modes offer them.  Deregulation of the transportation industry has brought more competition and, in some cases, lower fares.  Cruising has become very popular and the chapter takes a look at the cruise industry.

1.    Explain the terms:  surface transportation, and transportation mode
2.    Describe how people select a transportation mode
3.    Briefly describe how VIA Rail's passenger operates
4.    Briefly describe how car rental companies operate
5.    Describe how auto travel influences tourism development
6.    Describe the cruise business and its markets
7.    Discuss some of the trends in transportation
8.    Describe some of the jobs and career paths

Chapter 6:   A place to stay: The Accommodation Sector

This chapter covers the accommodation sector, also called the lodging and hospitality industry, or sector. It is vitally important to the country's tourism industry.

1.    Explain the components of the hospitality sector
2.    Describe a hotelier and innkeeper
3.    Explain the terms: full-service, limited service, occupancy rate, management contract and guaranteed room
4.    Describe three different types of hotel operations
5.    Explain why the corporate travell business is vital to hotels
6.    Describe the accommodation markets served and the facilities they offer
7.    Identify major departments in a large hotel
8.    Discuss the jobs and career paths within the accommodation sector.

Chapter 7: Dining Out: The  Food and Beverage Operations

The food and beverate sector (often called the foodservice industry) is a growth industry.  There are more than 80,000 hospitality establishments in Canada and it is the number one employer of teenagers and women.  This chapter gives you an overview of the food and beverage sector and the types of operations within in.  It looks at some of the trends affecting eating out and the jobs within this sector.

1.    Explain why the food and beverage sector is a growth business
2.    Describe the different types of food service operations and their markets
3.    Describe the functions of the Food and Beverage Department in a hotel
4.    Explain the changing tastes of consumers
5.    Describe the job opportunities in this sector
6.    Describe how technology is affecting this sector

Chapter 8:   The Meeting Business: Conventions and Incentive Travel

This chapter covers one of the fastest growing areas of tourism--the convention and meeting business. Conventions, conferences and meetings bring millions of dollars into a city or community.
There are many interesting career paths in this sector and these are described.

1.    Explain why the convention/meeting business is important to the economy
2.    Describe why this sector is a growth sector
3.    Explain why and how people meet in groups
4.    Give an overview of how the convention business is organized
5.    Describe how a convention and visitor's bureau operates
6.    Discuss how other sectors work with this one
7.    Explain why conventions/conferences are usually planned years in advance
8.    Explain the incentive travel business and how incentive houses work
9.    Discuss the jobs and careers in this sector

Chapter 9:   Attractions, Events, Recreation and Culture

This chapter introduces you to the concept of leisure and what to do with it, especially adventure tourism.  It introduces you to some of the important issues that have to be debated as other industries (such as forestry) compete with tourism.  It covers Canada's world class parks (Parks Canada) and some of the challenges they face to keep up with demand and development.  You will also learn how First Nations are developing cultural  tourism products.

1.    Define the terms: leisure, attractions, recreation, heritage, adventure tourism
2.    Discuss what people like to do with their leisure time and how this sector is growing to meet the demand
3.    Discuss the issues faced by this sector
4.    Explain why we need policies on sustainable tourism
5.    Describe why national and provincial parks are an important tourism resource
6.    Discuss the issues related to adventure tourism and resource extraction
7.    Describe the jobs in this sector

Chapter 10: Packaged travel: The Tour Operator

Today, mass tourism has generated thaousands of large and small tour companies that can package (prearrange) the components of travel and make travel more efficient, cheaper and easier.  This chapter looks at the tour operator and how they do their work.  Tour operating is big business and they fill airline seats, beds and provide revenue to attractions and events.

1.    Discuss why people take packaged tours
2.    Explain the role of the tour operator (inbound and outbound)
3.    Explain how tours are packaged
4.    Describe different kinds of tours people can take (FIT, IT, AND GIT)
5.    Explain the difference between tour escorts and tour, site and step-on guides
6.    Discuss the entry level jobs in the tour business

Chapter 11: Selling Travel:  The Travel Agent

Travel Agents act as brokers, or agents, for all the suppliers in the tourism/travel industry.  Their role is one of retailer and they make money on commission.  This chapter looks at their role and how they do business.

1.    Describe the role travel agencies play in the tourism industry
2.    Describe how they operate
3.    List the different types of travel agencies
4.    Discuss how their role is changing - with the WWW and smart cards
5.    Discuss types of training and skills required

Chapter 12: Working in the Tourism Industry

There are many interesting, exciting and even well-paid jobs in the tourism industry.  This chapter looks at employment and career opportunities.  As the tourism industry has grown so has the type and number of training and educational programs available.  The industry is becoming more "professional" and standards are being set for each occupation.  This means t-hat employees will need some type of certification to grow a career in this exciting business.

1.    Describe which sectors are predicted to create more jobs
2.    Discuss the positives and negatives of working in the industry
3.    Decide if tourism is the right career path for you
4.    Describe the positive attitudes potential employers are looking for
5.    Explain how employers are finding employees on the WWW
6.    Discuss the importance standards and how to become certified
7.    Describe some of the salary ranges of positions in tourism
8.    Analyze some of your own knowledge and skills


Send cheque or purchase order to:        GETAWAY PUBLICATIONS INC.
                                                               4792 Thomas Road, Denman Island,
                                                                B.C. V0R 1T0

                                                                Fax/Tel: 250-335-1828

Product 2: Teaching Guest Service Skills: Roleplay scenarios

Instructor's Resource Manual

When you order this 50-page instructor resource manual you will receive a set of tourism-related skills development roleplay scenarios to help your students practice and gain the skills they need to handle different scenarios that arise at work. The scenario sheets are for both parties e.g. guest and service-giver. They explain: roles, the situation/scenario and how to behave.

You will also get information on the topics and skill-sets in each, how to set up and run a skills development session using the roleplay scenarios, your role during the skills practice session, how to give useful feedback, and feedback sheets and forms.


* what is service?

* the host-guest-place relationship

* How to set up and run a skills development session using roleplay scenarios

* Tourism-hospitality-related scenarios for skills development. They are:

  1. Customer/Guest Service skills (6 roleplay scenarios - both parties)
  2. Handling guest concerns and complaints (6 roleplay scenarios - both parties)
  3. Conflict Resolution skills (3 roleplay scenarios - both parties)
  4. Negotiation - 3 roleplay scenarios (individual and group)

* How to debrief and give useful, positive feedback

* Tips for videotaping the skills development sessions

Available April, 2001

Price: $50.00 plus GST $3.50 plus shipping $4.50   TOTAL $55.00


Send cheque or purchase order to:        GETAWAY PUBLICATIONS INC.
                                                               4792 Thomas Road, Denman Island,
                                                                B.C. V0R 1T0

                                                                Fax/Tel: 250-335-1828

Product 3: Tourism Job Samplers

Give your students an opportunity to "try out" a tourism job. Our Tourism Job Samplers are designed to help students make decisions whether to pursue training, or a particular job. They also teach them the basic knowledge and skills required to d the job.

Job Samplers: Front Desk, Tour Guide, Events Coordinator, Food & Beverage Server, Tour Operator, Heritage Coordinator, Adventure Tour Guide and Travel Agent..

Products: Instructor's Manuals and Participant Workbooks

Some Samplers require teachers/instructors to take a Train-the-Trainer Workshop.

For more information contact:

Quantum Learning, Victoria, B.C. Tel/Fax: (250) 598-6632