for tourism courses
Product 1 - Introduction to Tourism Course
Our Instructor's Package provides everything you need to teach a 36-hour introductory course about the Canadian tourism industry and its career paths.
This resource is used by a large number of tourism teachers across Canada and is approved by the Ministry of Education in B.C., Alberta, and Nova Scotia, for grades 11 and 12.
The Instructor's Package contains:
THE INSTRUCTOR'S MANUAL
With the course-on-disk you can alter the course outline and lesson plans to suit your class-time and format. When ordering, please specify Word for Windows or Word for Macintosh.
THE TEXTBOOK - Tourism and Travel: Focus Canada
The textbook is used in most introductory tourism career exploration programs throughout Canada.
A description of the chapters is given below:
$120.00 plus GST $8.40 plus $11.60 shipping Total $140.00
Manual and Disk only: $100.00 plus GST $7.00 plus shipping $7.00 Total $114.00
Text only $35.00 plus GST $2.45 plus shipping $3.00 Total $40.45
Note: the package is available on ten days preview. If you want to keep it, pay the invoice, if you don't send it back.
Bookstore orders will be discounted.
The Instructor's Manual/disk is complimentary with orders of 30+ texts from schools/colleges.
The textbook: Tourism & Travel: Focus Canada (6th edition)
Revised in Spring 2001, the textbook is a comprehensive look at all eight sectors of the tourism industry and easy to teach to. Students say they like the easy-to-comprehend style, and the many profiles of people in the industry. They also like the fact that the terminology is highlighted in boxes making it easy to learn from, and there are many stories throughout.
Each chapter contains: a chapter
overview, Terms to Learn, Learning Objectives, the content, Profiles on
and organizations, a provincial profile, review questions, and a new:
Web or Walk Research section. and topics for discussion.
Chapter 1: Tourism in Canada
Chapter 1 gives an overview of the tourism industry. There is an overview of the eight sectors; and how each sector interrelates with the others. It looks at who is a tourist, the types of tourists (business and pleasure) and tourism's importance to the Canadian economy in both the public and private areas. The difference between domestic and international travel is explained and students are introduced to the tourism suppliers and how the multiplier effect works. There is also a discussion on the issues facing the tourism industry and the challenges tourism faces. A new section briefly describes the role governments play in the industry. Every industry has its jargon or terminology and tourism is no different. This chapter introduces you to the main economic terms and industry definitions.
Define tourist and excursionist
Chapter 2: The Creation of Markets
In this chapter we explore how demand and supply work to create a tourism marketplace where goods and services are exchanged for money. Marketplaces are places where buyers and sellers trade and in the tourism marketplace there are buyers (tourists) and suppliers (sellers). Chapter two describes why, suppliers (most of the eight sectors) need to understand why people travel, and what they want and expect when they do. In other words, how the demand can be satisfied. Students learn how life-stage and life-style affect decisions-making when determining the destination and the type of travelling.
1. Explain how a marketplace is created
Chapter 3: The Service Manager ( NEW!)
This is a new chapter that describes the host-guest-place relationship and the responsibilities of the host and the guests. It introduces students to the idea that everyone in a tourism business manages service and describes how an up-side-down organization works. It covers the knowledge and skills needed to give front-line service excellence and how associates (staff) need to work as a team to provide the guests with what they need and want. (See Product 2 at the end of the page).
1. Describe the two elements of service
2. Describe the host-guest-place
9. Explain what happens when guest are not satisfied with service
10. Describe how to become a teamplayer
This is the first of two chapters that covers the transportation sector. This sector is made up of a network of transportation systems: air, land and sea. Transportation is vital for the efficient movement of people and goods. This chapter takes an overview look at the effect of deregulation on the airlines. In Canada there have been major changes in the last two years with the merger of our two major airlines. The chapter looks at some of the changes and directs students to some of the web sites to get more information on airline suppliers.
Explain the difference between a scheduled and non-scheduled carrier
Chapter 5: Transportation: Rail, Auto, Bus & Cruise Ship
In this chapter we look at surface transportation used by travellers in Canada. The first section is on ground transportation--automobile, mass transit, car rental, rail, recreational vehicle, and motor coach. The second section is on cruise lines. It looks at why people choose to travel the way they do and what the different transportation modes offer them. Deregulation of the transportation industry has brought more competition and, in some cases, lower fares. Cruising has become very popular and the chapter takes a look at the cruise industry.
Explain the terms: surface transportation, and transportation mode
Chapter 6: A place to stay: The Accommodation Sector
This chapter covers the accommodation sector, also called the lodging and hospitality industry, or sector. It is vitally important to the country's tourism industry.
Explain the components of the hospitality sector
Chapter 7: Dining Out: The Food and Beverage Operations
The food and beverate sector (often called the foodservice industry) is a growth industry. There are more than 80,000 hospitality establishments in Canada and it is the number one employer of teenagers and women. This chapter gives you an overview of the food and beverage sector and the types of operations within in. It looks at some of the trends affecting eating out and the jobs within this sector.
Explain why the food and beverage sector is a growth business
Chapter 8: The Meeting Business: Conventions and Incentive Travel
This chapter covers one of the fastest
growing areas of tourism--the convention and meeting business. Conventions,
conferences and meetings bring millions of dollars into a city or community.
Explain why the convention/meeting business is important to the economy
Chapter 9: Attractions, Events, Recreation and Culture
This chapter introduces you to the concept of leisure and what to do with it, especially adventure tourism. It introduces you to some of the important issues that have to be debated as other industries (such as forestry) compete with tourism. It covers Canada's world class parks (Parks Canada) and some of the challenges they face to keep up with demand and development. You will also learn how First Nations are developing cultural tourism products.
Define the terms: leisure, attractions, recreation, heritage, adventure
Chapter 10: Packaged travel: The Tour Operator
Today, mass tourism has generated thaousands of large and small tour companies that can package (prearrange) the components of travel and make travel more efficient, cheaper and easier. This chapter looks at the tour operator and how they do their work. Tour operating is big business and they fill airline seats, beds and provide revenue to attractions and events.
Discuss why people take packaged tours
Chapter 11: Selling Travel: The Travel Agent
Travel Agents act as brokers, or agents, for all the suppliers in the tourism/travel industry. Their role is one of retailer and they make money on commission. This chapter looks at their role and how they do business.
Describe the role travel agencies play in the tourism industry
Chapter 12: Working in the Tourism Industry
There are many interesting, exciting and even well-paid jobs in the tourism industry. This chapter looks at employment and career opportunities. As the tourism industry has grown so has the type and number of training and educational programs available. The industry is becoming more "professional" and standards are being set for each occupation. This means t-hat employees will need some type of certification to grow a career in this exciting business.
Describe which sectors are predicted to create more jobs
Send cheque or purchase order
to: GETAWAY PUBLICATIONS INC.
Product 2: Teaching Guest Service Skills: Roleplay scenarios
Instructor's Resource Manual
When you order this 50-page instructor resource manual you will receive a set of tourism-related skills development roleplay scenarios to help your students practice and gain the skills they need to handle different scenarios that arise at work. The scenario sheets are for both parties e.g. guest and service-giver. They explain: roles, the situation/scenario and how to behave.
You will also get information on the topics and skill-sets in each, how to set up and run a skills development session using the roleplay scenarios, your role during the skills practice session, how to give useful feedback, and feedback sheets and forms.
* what is service?
* the host-guest-place relationship
* How to set up and run a skills development session using roleplay scenarios
* Tourism-hospitality-related scenarios for skills development. They are:
* How to debrief and give useful, positive feedback
* Tips for videotaping the skills development sessions
Available April, 2001
Price: $50.00 plus GST $3.50 plus shipping $4.50 TOTAL $55.00
Send cheque or purchase order
to: GETAWAY PUBLICATIONS INC.
Product 3: Tourism Job Samplers
Give your students an opportunity to "try out" a tourism job. Our Tourism Job Samplers are designed to help students make decisions whether to pursue training, or a particular job. They also teach them the basic knowledge and skills required to d the job.
Job Samplers: Front Desk, Tour Guide, Events Coordinator, Food & Beverage Server, Tour Operator, Heritage Coordinator, Adventure Tour Guide and Travel Agent..
Products: Instructor's Manuals and Participant Workbooks
Some Samplers require teachers/instructors to take a Train-the-Trainer Workshop.
For more information contact: email@example.com
Quantum Learning, Victoria, B.C. Tel/Fax: (250) 598-6632